{
"business_category": "Humanitarian Organization",
"target_audience": "Donors, Advocates, General Public",
"critical_industry_element": "Engagement Elements",
"element_verification_checklist": "1. ENGAGEMENT ELEMENTS\n[ ] Primary Call-to-Action (CTA) (e.g., Donate, Volunteer, Join)\n[ ] Secondary CTAs (distinct from primary CTA)\n[x] Email/Newsletter Signup\n[ ] Volunteer Signup / Engagement\n2. CONTACT INFORMATION\n[x] Phone Number or Email (at least one must be present)\n3. CREDIBILITY & TRUST ELEMENTS\n[ ] Impact Stories / Testimonials (DO NOT modify or suggest adding more)\n[x] Credentials (Accreditations, Ratings) - Note: If these exist but are not prominently displayed, it IS permitted to recommend making them more prominent\n[x] Years of Service / 501(c)(3) Status\n4. MISSION & IMPACT COMMUNICATION\n[x] Clear Mission Statement (DO NOT modify or suggest making more visible)\n[ ] Impact Demonstration (Measurable Outcomes, Stats)\n5. VISUAL ASSETS\n[x] Impact-Focused Images\n[x] Community/Team Photos\n[ ] Video Elements\n6. TIME-SENSITIVE ELEMENTS\n[ ] Upcoming Events - Calendar elements, event announcements, or registration links\n[x] News/Updates Section - Recent news, blog posts, or organizational updates\n[ ] Themed Campaigns - Time-bound initiatives or focused campaigns (i.e., matching gift opportunities)\n7. VALUE PROPOSITION & PROBLEM STATEMENT\n[x] Problem Articulation - Clear statement of the problem the organization addresses\n[x] \"Why\" Focus - Content that goes beyond \"what\" they do to explain \"why\" it matters\n8. ADDITIONAL HIGH-IMPACT ELEMENTS\n(If fewer than 6 recommendations are found, check these elements for mission-driven improvements.)\n\n[ ] Community Impact Statistics (e.g., \"500 meals served last month\")\n[ ] Featured or Urgent Campaign (disaster relief, holiday fundraisers, matching donations)\n[ ] Partner or Sponsor Acknowledgment/Opportunities (corporate sponsors, community partnerships, partnership opportunities)\n[ ] Success Story (Without Testimonials) (program-specific highlights)\n[ ] Ways to Get Involved (Beyond Volunteering) (e.g., \"Become an advocate\")",
"audit_point": {
"audit-point-1": {
"impact": "High",
"order": 1,
"potential_impact": "Adding a secondary CTA can increase engagement by providing visitors with multiple ways to connect with the organization, potentially leading to higher conversion rates for different types of support.",
"title": "Add Secondary CTA for Engagement",
"alternative_format": "The homepage lacks a secondary call-to-action (CTA) to engage visitors beyond the primary donation option. Adding a secondary CTA, such as \"Join Our Community\" or \"Learn More About Our Impact,\" can provide additional engagement opportunities. This can increase engagement by offering visitors multiple ways to connect with the organization, potentially leading to higher conversion rates for different types of support.",
"observation": "The homepage lacks a secondary call-to-action (CTA) to engage visitors beyond the primary donation option.",
"recommendation": "Add a secondary CTA, such as \"Join Our Community\" or \"Learn More About Our Impact,\" to provide additional engagement opportunities."
},
"audit-point-2": {
"impact": "High",
"order": 1,
"potential_impact": "Including a volunteer signup option can significantly boost community involvement and support, as it provides a direct way for individuals to contribute their time and skills to the organization's mission.",
"title": "Include Volunteer Signup Option",
"alternative_format": "The homepage does not offer a volunteer signup option, which limits engagement opportunities for individuals who wish to contribute their time. Including a volunteer signup option can significantly boost community involvement and support, providing a direct way for individuals to contribute their time and skills to the organization's mission.",
"observation": "The homepage does not offer a volunteer signup option, which limits engagement opportunities for individuals who wish to contribute their time.",
"recommendation": "Include a volunteer signup option to encourage community involvement and support."
},
"audit-point-3": {
"impact": "High",
"order": 1,
"potential_impact": "Prominently displaying credentials can enhance trust and credibility, reassuring potential donors and partners of the organization's legitimacy and effectiveness.",
"title": "Highlight Existing Credentials",
"alternative_format": "The homepage contains credentials and accreditations, but they are not prominently displayed. Highlighting these credentials can enhance trust and credibility, reassuring potential donors and partners of the organization's legitimacy and effectiveness.",
"observation": "The homepage contains credentials and accreditations, but they are not prominently displayed.",
"recommendation": "Highlight these credentials to enhance trust and credibility."
},
"audit-point-4": {
"impact": "Medium",
"order": 2,
"potential_impact": "Adding video elements can increase engagement and provide a dynamic way to convey the organization's mission and impact, potentially attracting more support and involvement.",
"title": "Incorporate Video Elements",
"alternative_format": "The homepage lacks video elements, which can be a powerful tool for storytelling and engagement. Adding video elements can increase engagement and provide a dynamic way to convey the organization's mission and impact, potentially attracting more support and involvement.",
"observation": "The homepage lacks video elements, which can be a powerful tool for storytelling and engagement.",
"recommendation": "Incorporate video elements to dynamically convey the organization's mission and impact."
},
"audit-point-5": {
"impact": "Medium",
"order": 2,
"potential_impact": "Including a section for upcoming events can keep the audience informed and engaged, encouraging participation and fostering a sense of community.",
"title": "Add Upcoming Events Section",
"alternative_format": "The homepage does not feature a section for upcoming events, which can engage the audience and encourage participation. Including a section for upcoming events can keep the audience informed and engaged, fostering a sense of community.",
"observation": "The homepage does not feature a section for upcoming events, which can engage the audience and encourage participation.",
"recommendation": "Add a section for upcoming events to keep the audience informed and engaged."
},
"audit-point-6": {
"impact": "Medium",
"order": 2,
"potential_impact": "Providing community impact statistics can effectively demonstrate the organization's achievements and encourage further support by showcasing tangible results.",
"title": "Showcase Community Impact Stats",
"alternative_format": "The homepage does not display community impact statistics, which can effectively demonstrate the organization's achievements. Providing these statistics can encourage further support by showcasing tangible results.",
"observation": "The homepage does not display community impact statistics, which can effectively demonstrate the organization's achievements.",
"recommendation": "Showcase community impact statistics to highlight achievements and encourage support."
}
}
}